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Zippity360

Zippity360: Modernize Your Ground Game

The ultimate omnichannel marketing suite for political campaigns. We don't just send mail—we surround your voters.

What is Zippity360?

In a modern election, a single postcard isn't enough. Zippity360 is a seamlessly integrated system that maximizes your campaign's impact by combining traditional direct mail with 7 powerful digital touchpoints. We ensure your candidate’s message is seen by the right voters, at the right time, on every device they own.

Instead of hoping your mail hits the mark, Zippity360 provides a data-driven "surround sound" effect that boosts voter recall and increases engagement by up to 25–50%.

How It Works: The Zippity360 Advantage

1. SocialMatch

We match your voter mailing list to social media profiles. Your targeted voters will see your campaign ads on their Facebook and Instagram feeds before the mail even arrives, priming them for your message.

2. Mail Tracking

Know exactly when your lit hits the mailboxes. Our real-time tracking allows your campaign to coordinate door-knocking and volunteer calls perfectly with the arrival of your mail.

3. Informed Delivery®

Through our USPS integration, voters receive a grayscale image of your mailer in their morning email digest. Zippity360 adds a full-color clickable ad, allowing voters to visit your donation page before they even open the mailbox.

4. Call Tracking

Use unique phone numbers on your mailers to track response rates. Record calls to ensure your campaign staff is handling voter inquiries effectively and capture every lead.

5. Social Media Retargeting

If a voter visits your website after receiving your mail, we keep your candidate's name top-of-mind by following them with retargeting ads across social platforms.

6. Google Retargeting

Continue the conversation across millions of websites. Once a voter engages with your site, your campaign display ads will appear on other sites they visit, reinforcing your platform.

7. LeadSight (Voter Attribution)

Know exactly who is visiting your campaign website. We can identify which anonymous website visitors came from your mailing list, giving you a clear picture of your campaign’s ROI and donor interest.

Why Political Campaigns Need Zippity360

  • Maximize limited campaign budgets
  • Increase name ID in crowded fields
  • Drive traffic to donation pages
  • Sync digital ads with physical mail
  • Get real-time data for GOTV efforts
  • Reach voters on every device

Ready to win?

Contact ZippityPrint today to see how Zippity360 can transform your next campaign mailing into a high-powered digital offensive.

Request a Zippity360 Quote