Zippity360: Modernize Your Ground Game

The ultimate omnichannel marketing suite for political campaigns. We don't just send mail—we help you surround your voters.

What is Zippity360?

In a modern election, a single postcard isn't enough. Zippity360 is a seamlessly integrated system designed to maximize campaign impact by combining traditional direct mail with 7 powerful digital touchpoints. We aim to ensure your candidate’s message is seen by targeted voters, across multiple platforms and devices.

Instead of hoping your mail hits the mark, Zippity360 provides a data-driven "surround sound" effect. Campaigns utilizing this framework have shown a proven lift in engagement of up to 25–50%.

How It Works: The Zippity360 Advantage

1. SocialMatch

We match your voter mailing list to social media profiles. Targeted voters may see your campaign ads on their Facebook and Instagram feeds before the mail arrives, priming them for your message.

2. Mail Tracking

Monitor your delivery using USPS barcode data. Real-time tracking allows your campaign to better coordinate door-knocking and volunteer calls with the expected arrival of your mail.

3. Informed Delivery®

Through USPS integration, participating voters receive a digital preview of your mailer. Zippity360 adds a full-color clickable ad, providing an immediate path to your donation or landing page.

4. Call Tracking

Use unique phone numbers to help attribute voter response. Record calls to ensure campaign staff are handling inquiries effectively and to capture lead data for follow-up.

5. Social Media Retargeting

If a voter visits your website, we help keep your candidate's name top-of-mind by displaying retargeting ads across social platforms to those identified visitors.

6. Google Retargeting

Reinforce your platform across the web. Once a voter engages with your site, your campaign display ads can appear on millions of websites they visit via the Google Network.

7. LeadSight (Voter Attribution)

Gain insight into your website traffic. We can identify a significant portion of anonymous website visitors who originated from your mailing list, helping you gauge donor interest and campaign ROI.

The Goal: Campaign Success

Optimize limited campaign budgets
Increase name ID in crowded fields
Drive traffic to donation pages
Sync digital ads with physical mail
Data-driven GOTV efforts
Omnichannel voter touchpoints

Ready to Win?

Contact ZippityPrint today to see how Zippity360 can transform your next campaign mailing into a high-powered digital offensive.

Consult with a Campaign Specialist

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